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Privacy Statement

The new General Data Protection Regulation (GDPR) came into force in the EU on 25 May 2018.

This Privacy Statement has been updated to be specific about the data collected and how it is used. 

Throughout this Privacy Statement The Essex Succulent Review is referred to as the ESR.

Subscription to the ESR online

The ESR is a free publication which can be downloaded without a subscription, but we offer the facility to subscribe to a mailing list through the website so that subscribers can be notified when new issues of the ESR become available.

What data is collected and how it is used

The ESR holds an account with Mailchimp, an email management and marketing platform, to facilitate the subscription process. Mailchimp processes the personal data collected on behalf of the ESR.

(For more details about Mailchimp see further down the page.)

The subscription process incorporates an automated double opt-in system which complies with the latest GDPR regulations on data privacy and usage.

By subscribing you give consent to the ESR to collect personal data and use that data to send email notifications to you through the Mailchimp account.

Subscribers are required to provide only minimal personal information;
- first and last names*
- a valid email address*

*Important. This is required information to subscribe.

It is of interest to know how subscribers hear about the ESR and there is a place on the online subscription form to indicate this. This is optional but any information provided will also be saved in the Mailchimp account.

To complete the subscription process subscribers will receive a confirmation email which includes a copy of the subscription details they have provided and the ESR contact details.

The Privacy Statement check-box

The Privacy Statement check-box in the subscription form indicates required information which has to be checked to continue the subscription process.

Requests to subscribe by other means

Please note that to comply with new data protection laws subscribers' consent must be explicit and verifiable.

If anyone wishes to subscribe other than through the subscription page on our website ESR is required to keep records of the data collected as proof of consent to use their personal data.

Personal data given to us by email or written communication will also be recorded in our Mailchimp account.

What Mailchimp is and what it does

Mailchimp is an email management and marketing platform which employs strict procedures to ensure that the rights of 'data subjects' (ESR subscribers) are protected.

Mailchimp maintains a database of the names, email addresses and date and time of the transaction of anyone who subscribes to the ESR.

In addition Mailchimp does the following;

- when requested sends emails to subscribers,

- employs cookies and similar tracking technologies to measure user activity in response to ESR emails.

Mailchimp does not have any direct contact with subscribers.

Rights of subscribers

By subscribing to the ESR you give consent to the ESR to collect the personal data necessary to send email notifications to you, through the Mailchimp account, when a new issue of the ESR is available.

The data will only be used to send communications which you would reasonably expect based on your ESR subscription namely: to notify you of new issues of the ESR, occasional other information regarding the ESR and an annual greetings card.

Once you have subscribed to the ESR the data will be held while the ESR remains in publication under the Legitimate Interest provision of the new GDPR.

Names and email addresses will not be used for any purpose other than to email subscribers with notifications or information relating to the ESR.

The ESR does not disclose or share any personal information with any third party.

Unsubscribing and changing personal information

Subscribers may unsubscribe or change the information we hold by emailing ESR directly or by following the links provided in the mail-outs.

Any email or written instructions received regarding personal data will be saved.

Personal data of any subscriber who chooses to unsubscribe will be deleted.

Google Analytics

The site collects information about visitor traffic using Google Analytics, a web analytics tool.

Pages on the ESR website incorporate code which allows small files (cookies) to be installed on a computer’s hard drive for the purpose of returning information to our Google Analytics account.

All websites employ cookies of one type or another for functionality and statistical analysis.

Information tracked includes;
- visitors' device IP address
- operating system and browser type
- which pages have been viewed
- the date of the visit.

Google Analytics collects information anonymously and does not identify any individual.

The information collected by Google Analytics on this site will not be used for any purpose other than to analyse visitor traffic.

How to control cookies

You can control and/or delete cookies that are already on your computer by changing preferences in your browser.

You can opt out of Google Analytics without affecting how you visit our site.

For more information see

ArrowGoogle opt out

ArrowGoogle Analytics privacy policy

Contact us

If you have any questions about subscribing to the ESR, wish to unsubscribe or change your contact details please Arrowemail.

The information on this page was last updated on
31 May 2018 and may be reviewed and updated periodically.

Subscribers will be notified by email of any major changes to this policy.